The news is constantly being updated and stories are changing every few minutes. We don’t have to wait for tomorrow’s paper to know more information, and most papers are now fully online. So what makes all of this information newsworthy?
Information today is so easily accessible. I feel like everything we hear about is related to some type of crime or celebrity breakdown, or even the weight gain/loss of a celebrity. Although crimes are important, we would rather not indulge in details of Jennifer Hudson’s dramatic weight loss. I think Timing, Relevance, Human Interest, Significance, and Prominence are the main factors to building great stories.
Timing basically describes what news is today, and people want to know what is happening as it is happening. If something is significant and it will affect a large amount of people, more than likely we will want to know all of the details.
The relevance of a story is important because people want to know if the news is important concerning everyone’s daily activities throughout the day.
Most readers love stories involving heart-warming and juicy emotions. Human interest stories are more up-to-speed because many people can relate and get a feel for what is being written.
I feel prominence relates to the entertainment news aspect of pop culture. We see much of this on E! News and TMZ. If you aren’t a celebrity or an A-list current, simply put — you don’t make the cut. The information is updated every second, and people are just as interested in the daily lives of celebrities as much as what’s going on around the world.
There are so many changes in daily news and determinants to what makes something newsworthy, that I stay prepared for the next new thing.
TipToe Around PR 