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PR Class Blogging

Public Relation Talks

As a public relations enthusiast, I do think about how social media has changed the PR world and is still creating new avenues in the way we see things. I can’t say that the changes are either good or bad, but social media has paved the way for many professionals. It is used as the ‘go-to’ tool to further market clients, products and ideas. On the other hand, I have seen social media destroy a company’s images after a spiraling controversy.

Social media is so widespread, yet diverse that anyone with a social media account feel that they can take on [PR] responsibilities without a background in public relations. In a sense, it is what it is. There are people without proper training or knowledge to do many things, yet they continue to do so. For those who do not know how to effectively use, monitor, track and distribute information, or do not know creative crisis management are those who begin to fail at their jobs.

So much for trying to be something you’re clearly not qualified to do. I guess I do get offended.

Though, I feel that the same argument applies to people without degrees or those that drop out of high school; they find great success and fortune. It happens!

People or companies that employ social media, but do not have a qualified publicist can sometimes hurt, more than help a brand. Yes, networking and interacting is easy, but that’s not all ‘PRofressionals’ do. At the end of the day, there are books and resources, like ‘PR for Dummies’ and plenty of ‘how-to’ articles with tips on how to effectively use social media. If employed efficiently, these techniques will help brands flourish.

If that doesn’t work, remember money is always there to grow a brand 🙂

Photo source: onlinepr-blog.com

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Pet Peeves + Social Media

“Since social media has become a large part of nearly everyone’s lives, there are some who still do not understand how to use it without annoying others. With regard to social media/social networking there are things which annoy us.”

There are more than a few things that many people still do not understand about social media, or how to properly use it. I don’t keep a compiled list of things that annoy me, but I do watch…and stalk for future slip-ups.

“You know what really grinds my gears?”

  1. Pixelated Photography – This isn’t the 90s, cameras have been updated for over a decade. With the exception of using older photos that can’t be found anywhere else, pick another picture!
  1. Sharing and/or commenting on subjective issues that you don’t fully understand/comprehend – This bugs me! I get easily annoyed when people comment on a photo, not fully aware of the ‘point’ and take it completely out of context.

Take a look at the ‘#WhiteGirlsRock’ trend. This has been a controversy for over two years now, every time ‘BlackGirlsRock!’ debuts on BET (Black Entertainment Television). Well this year, the issue worsened. Read the articles!

  1. Using TOO MANY ##### – Yes, this happens! It is okay to share a few, maybe even five…but 20 for one picture? C’mon Insta-bloggers! I know SEO (Search Engine Optimization) is your friend, but there isn’t anything wrong with using a handful of favorites for your particular brand.

This is why I constantly use the same six keywords in rotation, or include them as feature titles.

I have been guilty of doing these things myself, and this is why I’m sharing. I used to be that person using horrible images that aren’t larger than a Post-It sticker, or even used too many hashtags for my posts. Until I began taking my PR classes and learning more about SEO, I had been a social fail. Understanding how to customize post features with keywords and clear images will save you time and energy.

KEEP IT SIMPLE, PEEVLES!

Via Social Media

“Social media works when there are active participants.” – Dr. Michelle Groover 🙂

I’d like to think that social media exists only because people are active and constantly looking to connect or engage with the world around them. Ten years ago, we could get by without social media or the internet, but not today. It’s almost impossible to be without connection via some type of social circle, app or site. We’ve become crippled to clutching our phones in our hands at all times, that it’s become second nature. People literally experience ‘FOMO’ (fear of missing out) when away from their phones, tablets or computers for more than two hours!

It’s true, social media can affect us both positively and negatively if we’re not ‘connected.’ Being active via social media can affect the mental health, academic status of students or the overall well-being of an individual (Flad, 2010). On the other hand, social media can enhance a person’s communication and technology skills, team-work ethic and networking efforts for career growth. So, the positives and negatives find balance (depending on the individual).

My social media involvement is considerably high, but I accomplish so many tasks because of it. I have gained jobs, professional connections and social friends in parts of the world that I’ve never to explore. Social media has also been my main source to contact and connect with my family; those that do not live in Georgia. I’ve even met new family members through Facebook!

Looking at the photo, I’d consider myself a producer of features and works via social media; definitely beneficial. In my five years (Yes, FIVE!) of college education, I’ve learned to use many different publishing softwares and social mediums that it has positively contributed to my growth as a Fashion PR enthusiast. Social media connections are working for me, what about you?

social-media-participation

What do you consider yourself? A producer of features, a commentator of work, a gatherer of great reads, a joiner of social connections, or an observer of everything and everyone? 

Reputation: Who Are You?

How do I want people to see me? How is my brand represented on social media? Am I achieving my brand’s goals? These are all questions that I’ve actually been asking myself this week. When I initially started my blog/brand, I wanted it to be solely based on Fashion PR. Now, it includes the entire fashion lifestyle and PR culture, which is what I actually want my brand to be seen as.

My brand is positive and I want others to see this. I promote myself and my brand on my personal social media accounts, as I see the need to be transparent with my follow base. My social platforms are expressive, yet reserved. I don’t say everything that I want to say out loud, online. I like for people to see me as a positive, influential, fun and educated being. I am honest and open with my readers, and I want them to know this.  All of which, I hope will be useful in my career. When I’m posting personal things on my personal social platforms, I want my future boss and readers to know that I am a regular person and have everyday problems just like them. I share news and blog updates, as well as encouraging posts on all of my platforms. I’d like to think that I am consistent and will hope to inspire others with my blog.

I’d like to think that people trust me and trust what I have to say when I am posting, especially when researching my brand. When using Google, I am learning how to appropriately use Search Engine Optimization (SEO), as this will help others when they’re researching ‘Angel’. At the moment, when typing Angel Harmon into Google, Angie Harmon shows instead. I learned that to narrow the results, using “angel harmon” + “georgia southern” will show all of my information. You can find my LinkedIn, Facebook and Twitter profile information on the first page. There’s even an article on a local boutique’s website where my name is mentioned as a stylist for Jemelleh Coes, 2014 Georgia Teacher of the Year, where I helped prepare her wardrobe for a trip she took to meet the President. Awesome, right?

Overall, I found that my brand is an extension of myself and there is so much more to learn. At this moment, I know that in order to increase my blog/brand reader traffic, I will have to expand further and network with more fashion and PR professionals. This will definitely help increase my social presence and boost my brand. Double win!

Photo source: maxresdefault

Celebrity Social Media + Status

“Celebrities have been using social media along with everyone else for quite some time.” We see and hear about it everywhere. It is definitely an intrusion value that we can’t ignore. Of course, many people have their opinions about celebrity accounts because they feel the connection isn’t ‘real’ enough or just isn’t the actual person. This is true. Many celebrities have account managers to take on the load when they’re busy…busy living like us.

I have many favorites that I follow on Twitter, like Jimmy Fallon, Tim Gunn, Ellen Degeneres. The celebrities I choose to follow offer great wisdom, career advice and are stepping-stone achievers that I wish to meet one day. I don’t believe I’ve ever unfollowed anyone significant, but I recently unfollowed Emmanuel Hudson, a YouTube Comedian now featured on Nick Cannon’s ‘Wild ‘N Out.’ Now that he’s famous, he only retweets or have nothing of relevance to say. It gets old, quick. (BUT, his videos are HILARIOUS.) This one made him famous:

Of the celebrities I follow, I would probably give most of them a ‘B’ for being relevant and true, and a ‘C’ for those that tweet to promote movies, quotes and tv show debuts A L L   D A Y   L O N G. Sometimes it would be nice to see a continuous reality of the actual person I initially chose to follow.

Will Ferrell using his celebrity and social media presence to raise money for charity is a great thing, a fantastic move! Asides Scandal’s Kerry Washington, I never really see too many celebrities consistently promoting goodwill via social media. If they do, it doesn’t come up on my timeline. I follow many, many people. Like Will and Kerry, I believe many celebrities use their social status to get many people to participate, especially to give funds. It’s been successful, so no complaints there.

Honestly, if there are celebrities not utilizing social media it has to be for personal reasons. Any celebrity, expert in PR/social media alone will never miss the opportunity to share as much as they can to the world. Social media is thriving and if there’s one not on its train, they’re missing out.

Photo source: Google

Spring Break 2015

Next week is SPRING BREAK 🙂

I don’t think I’ve been this excited since Miami Fashion Week in 2013. NOW THAT was a spring break, especially for us fashion gals! This year, I’m just happy to be doing something besides working. I am actually visiting Atlanta, Georgia with a friend. I plan to site see, shop and ‘cut-a-rug.’ I have a friend who does Christian Rap whom I’ll be catching up with, and hopefully see him perform.

This is at least half of the week. I will be blogging, working on my resume and cover letters the other half because when I get back home, I will be on TEN for internships.

If money were not a factor, I would have been planning for the Fashion PR Confidential Conference in New York. Although the conference is held every year, the one in NY is the closest to me and this year during my spring break. Opportunities come, things happen and plans are rearranged. This is life. I’m not too upset that my finances did not work out because I see it as not being for me, this time around. There’s always next year, right?

Gosh, that would’ve been the perfect trip. To be in New York, eating the awesome food, experiencing different cultures and feeling FREE! Isn’t that how everyone feels when in NYC? Being free to roam the city with no worries and little cares about everything else? Sounds good to me!

What are your plans for Spring Break?

#YoureIt

Oh, how fun is it to #HASHTAG! The tactic is so simple, yet so freaking popular. About two years ago, I didn’t understand the depth of a hashtag, but today, there is so much power and connection through a tag. Each day, there are people gaining new friends, jobs and major network relationships through simple hashtags. Both my assigned and selected client use #hashtags more than anyone I’ve seen thus far on social media.

Charmin and Angel Soft use great humor and rational appeal when hashtagging. The majority of Charmin’s tweets are dedicated to their ‘tweet roll’ of #tweetfromtheseat, but they are interacting daily with trending topics and discussions. I like it when they take a bad situation and create a humorous hashtag to induce positivity. Always a great tactic! They are also promoting their #CharminRelief campaign, where people can nominate their local firehouses for a year’s worth of toilet paper. Good deal!

Angel Soft uses hashtags everyday for everything! It’s not too bad; they maintain brand image. They interact with followers, follow trending discussions and even recognize national days throughout the year. I love that they utilize adult humor for their tweets, like #SheetOutOfLuck and #SheetHappens.

All of their hashtags are relatable to everyday people and situations, which is why my clients keep a strong follow base. Charmin and Angel Soft are never inappropriate when utilizing social media, and they are always sure to keep their hashtags ‘clean.’

I do feel that most #hashtags go unnoticed or even have engagement failure. After reading #YoureDoingItWrong, I agree that “throwing a “#” in front of a slogan is fine, but isn’t likely to inspire involvement.”

I think a great idea to add would be to:

Feed off real-time content and set realistic expectations of the #hashtag. This is basically jumping in on current topics, or trending conversations, to create authentic taglines that will go unnoticed. It’s using great quality, rather than throwing multiple hashtags out for people to isolate.