Networking

Cast Yourself

Fashion is already a competitive industry, so you can imagine how intense breaking into public relations can be. Believe it or not, I really didn’t know what I wanted to do until last year. Heck! I didn’t even know what PR was, let alone where to even start.

I’ve always had a knack for wanting to connect people or being in the midst of networking. I found that PR was broad enough in any industry. Yet, I do regret not having more strategy when it came to my post-graduation plans. Things were still up in the air…all over the place! Still is! Trust, I have a plan though which I may share in a more personal post.

For now, here are a few things I would recommend you do as early as sophomore year:

Intern

It may not be the best experience for some, but it is fun and amazingly interesting to see how much you grow within a few months. You DO NOT learn everything sitting in a classroom. You learn how to deal with people, attitudes and all of the essentials to this so called fast-paced industry. More importantly, you learn more about yourself.

Even if you don’t specifically intern in the fashion industry, you are still learning basic skills that you can apply to any job.

Create a Portfolio

As I said, you don’t learn everything in a classroom. In the beginning, it can be hard and nerve-wracking to learn how to pitch to media, or to businesses for sponsorships. Take those PR tasks and assignments serious; they’re exactly what will help you transition into entry-level positions.

Writing skills will be the most impressive to potential employers.

Network! Network! Network!

I really cannot stress this enough. You never know who you’ll meet, better yet…where your next job will come from. There are all types of job fairs, networking events and socials held during the semester. What about ‘networking’ cards? An interesting twist to business cards; utilize these cards to reach out to people you admire. Invite them to lunch or a Starbucks coffee break.

As a general rule of thumb, NEVER stop meeting people.


Wondering when, where or how to start? Your college community! Are you a part of any school clubs or volunteer for any non-profit organizations? How’s your social life? Try speaking with local bar owners or managers that host weekly events. These small-scale projects really help you learn the ins and outs of the PR world.

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Atlanta International Fashion Week

Proclaimed as the official fashion week of Atlanta, Atlanta International Fashion Week showcases Atlanta’s elite designers and models in the fashion industry and features runway shows, live entertainment, learning sessions, and networking events.

Tour│Explore│Experience│Shop

July 28th-August 2, 2015

In the past, featured designers have included White House Black Market, Kenneth Cole, and Robert Cavalli; Participation from countries such as Pakistan, Africa, Brazil and the Caribbean; and celebrity attendees have included Kim Kardashian, International Man of Style Dwight Ubanks, and R&B singer Monica.

From a series of fashion and beauty based workshops, career fairs, innovative expos to creative concept stores will stem from the avant premiere of ‘Fashion and the City.’ AIFW’s Fashion and the City will also feature unprecedented fashion showcases such as Celebrity Walk for Charity, and Shop the Runway designed for an exceptional and unique fashion experience for consumers, industry influencers, and the community.

If you’re a college student, recent graduate (like myself) or someone looking to get their foot in the door, this would be the perfect opportunity for networking! So pack your bags and grab your passport for a fashion-filled week at  www.atlantaintlfashionweek.com!

For constant updates and information, follow the event on twitter: @AtlFashionWeek

Photo Source: AIFW