How do I want people to see me? How is my brand represented on social media? Am I achieving my brand’s goals? These are all questions that I’ve actually been asking myself this week. When I initially started my blog/brand, I wanted it to be solely based on Fashion PR. Now, it includes the entire fashion lifestyle and PR culture, which is what I actually want my brand to be seen as.
My brand is positive and I want others to see this. I promote myself and my brand on my personal social media accounts, as I see the need to be transparent with my follow base. My social platforms are expressive, yet reserved. I don’t say everything that I want to say out loud, online. I like for people to see me as a positive, influential, fun and educated being. I am honest and open with my readers, and I want them to know this. All of which, I hope will be useful in my career. When I’m posting personal things on my personal social platforms, I want my future boss and readers to know that I am a regular person and have everyday problems just like them. I share news and blog updates, as well as encouraging posts on all of my platforms. I’d like to think that I am consistent and will hope to inspire others with my blog.
I’d like to think that people trust me and trust what I have to say when I am posting, especially when researching my brand. When using Google, I am learning how to appropriately use Search Engine Optimization (SEO), as this will help others when they’re researching ‘Angel’. At the moment, when typing Angel Harmon into Google, Angie Harmon shows instead. I learned that to narrow the results, using “angel harmon” + “georgia southern” will show all of my information. You can find my LinkedIn, Facebook and Twitter profile information on the first page. There’s even an article on a local boutique’s website where my name is mentioned as a stylist for Jemelleh Coes, 2014 Georgia Teacher of the Year, where I helped prepare her wardrobe for a trip she took to meet the President. Awesome, right?
Overall, I found that my brand is an extension of myself and there is so much more to learn. At this moment, I know that in order to increase my blog/brand reader traffic, I will have to expand further and network with more fashion and PR professionals. This will definitely help increase my social presence and boost my brand. Double win!
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