Cast Yourself

Fashion is already a competitive industry, so you can imagine how intense breaking into public relations can be. Believe it or not, I really didn’t know what I wanted to do until last year. Heck! I didn’t even know what PR was, let alone where to even start.

I’ve always had a knack for wanting to connect people or being in the midst of networking. I found that PR was broad enough in any industry. Yet, I do regret not having more strategy when it came to my post-graduation plans. Things were still up in the air…all over the place! Still is! Trust, I have a plan though which I may share in a more personal post.

For now, here are a few things I would recommend you do as early as sophomore year:


It may not be the best experience for some, but it is fun and amazingly interesting to see how much you grow within a few months. You DO NOT learn everything sitting in a classroom. You learn how to deal with people, attitudes and all of the essentials to this so called fast-paced industry. More importantly, you learn more about yourself.

Even if you don’t specifically intern in the fashion industry, you are still learning basic skills that you can apply to any job.

Create a Portfolio

As I said, you don’t learn everything in a classroom. In the beginning, it can be hard and nerve-wracking to learn how to pitch to media, or to businesses for sponsorships. Take those PR tasks and assignments serious; they’re exactly what will help you transition into entry-level positions.

Writing skills will be the most impressive to potential employers.

Network! Network! Network!

I really cannot stress this enough. You never know who you’ll meet, better yet…where your next job will come from. There are all types of job fairs, networking events and socials held during the semester. What about ‘networking’ cards? An interesting twist to business cards; utilize these cards to reach out to people you admire. Invite them to lunch or a Starbucks coffee break.

As a general rule of thumb, NEVER stop meeting people.

Wondering when, where or how to start? Your college community! Are you a part of any school clubs or volunteer for any non-profit organizations? How’s your social life? Try speaking with local bar owners or managers that host weekly events. These small-scale projects really help you learn the ins and outs of the PR world.


Taylor Swift to debut a clothing line in China with American fans will be jealous. (Read More)

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Counterfeit LVMH Moet Hennessy and Kering (Gucci) sparks fight against designer fakes. What has taken them so long! (Read More)

Nutricosmetics is changing lives — from the inside out! Pancakes with a side of youth! (Read More)

Amazon is predicted to become the #1 U.S. apparel retailer by 2017.As Seen On Amazon’ will be everywhere. (Read More)

Rachel Zoe Launches Late Night on Lifetime

No introduction needed! I admit I’ve missed her fun personality and sense of humor. Since her reality show “The Rachel Zoe Project,” on Bravo, Rachel Zoe has truly made her name ring throughout the fashion industry.

First reported by Variety, Zoe will be debuting on Lifetime Sept. 24, with a new late-night talk show called “Fashionably Late With Rachel Zoe.” The schedule weekly program will be filmed at her Melrose Avenue headquarters in Los Angeles. During the show, she will be discussing current happenings in fashion, beauty and pop culture.

Sounds like every other fashion show, right? But it’s Rachel, so I will leave it at that 🙂

You don’t have to be a fan of her previous ventures to know that Rachel Zoe has become a fashion goddess. Forget the ‘chip on her shoulder’ rumors! I suggest watching the show, learning her Do’s and Don’ts and sharing your thoughts with me!

You’re probably like ‘how will she be different?’ Well, she does have strong backing with celebrity clients and several fashion friends we could envy. Wouldn’t you like to see a J. Lawrence appearance? Even Harper’s Bazaar Editor Derek Blasberg is said to join her many nights on the show.

Photo Source: Trendy Bloggers

Celebrate Earth Day: 3 Ways To Fashion Detox

This spring, let’s be game changers and try something new…reduce our footprint in style. This simply means that we’ll be helping to curve fashion’s environmental impact. When we spend less, choose non-toxic products and re-purpose our clothing, we are making a huge impact on our planet! So, listen up and take notes!

[ 1. ] Make investment purchases on pieces that will last a few years. Try to avoid impulse shopping, it isn’t good for your wallet anyway.

[ 2. ] Take your friend’s throw-aways and repurpose it. Also, try your local Goodwill; seconds are never bad, especially if you’ve struck gold with a classic bargain.

[ 3. ] Save yourself money by handwashing your garments and/or air-drying. You will take better care of them this way, and don’t have to worry about the dryer putting a hole in your good shirt.

How do you fashion detox? Have you made an impact today?

Photo Credit:

Sex and the City’s, Sarah Jessica Parker turns 50

If you aren’t a fan, you should go sit in a corner…right now…by yourself! How can you not forget Carrie Bradshaw? There was always something I could relate to her. The shoe drama (especially Manolo Blahnik), friend wars and boy-craze. I loved her, the girls and the show, point blank. I have every season and movie on dvd, I even got my ‘love bug’ intrigued 🙂 My copies have copies, no joke. 

On the show, she was always experiencing a meltdown on her birthday, being deserted by friends or even a melodramatic break-up. But, that wretched feeling no longer resides because she’s fabulous, thriving and 50!

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“Enjoy yourself. That’s what your twenties are for. Your thirties are to learn the lessons. Your forties are to pay for the drinks.” – Quote from Sex and the City

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The food, fashion, life, love, and family are just a few words to describe my SC lust. Never afraid to be bold or daring, the show made history jump with major fashion strides, thanks to Patricia Field. Remembering and celebrating those style moments and happy hours missed, I share with you my favorite memories of SJP and the girls.


Photo sources: Google

Joe Zee

I was reading an interview on where Joe Zee, editor in chief of Yahoo Style, shared his insight and thoughts on how to make it in the fashion industry. I definitely felt that I could relate to his younger, 20-something self. His advice helped shake my fear (a little) as I begin to venture into the ‘real world.’ The interview was really nice; I  appreciate his story-telling. Here are a few shared tips:

Say yes to everything at your first job. “My whole life, I have been Tracy Flick…that Reese Witherspoon movie, “Election,” she would raise her hand and say ‘Yes, I can do that.'”

Keep your mind open to several career paths.I wanted to be a writer when I first applied for jobs…then along the way I thought, ‘Oh, I like styling.'”

Don’t worry about being an insider. “The fashion industry is the island of misfit toys. It’s like the eccentric kids from every high school got assembled in one industry and are now applauded and celebrated for their eccentricity.”

You can find the entire interview at I think you’ll like it as much as I did.


Photo source: Joe Zee

Too Many Designers?

Olivier Theyskens believes the fashion market has become entirely saturated, and I agree. There are so many new designers that it’s becoming harder to keep up with emerging brands. Every year there are more than a handful of designers being added to almost every major show.

In his interview with Dezeen Magazine he said, “These days, there is an over offering of new brands…in every season and every fashion week, you have 10 or 12 new names. I think it’s scary.”

Reading further into the article, he stated that students interested in fashion should pursue other areas of the industry.

“Students don’t [realize] that there are other aspects of the industry where they could find a very strong place. Some of the people doing internships for me, they became super specialist in generating amazing prints or opening a business for trims and providing to all the houses in Paris. But a lot of kids that like fashion could become amazing merchandisers, they could become amazing sales people, they could become PRs or they could work more in ateliers. They don’t necessarily need to be the designer. It just depends on each person, and if they have something to express.”

Photo Source: Dezeen