Fashion PR

PR 101: That Guy

In Fashion PR, well public relations in general, you study, learn and prepare for the industry and later become your own boss (if entrepreneurship is your thing). You want to be the person that everyone knows, admires and make connections possible.

Simply put, “you want to be that guy,” stated by Peter Shankman, founder of Help A Reporter Out (HARO), in his book “Customer Service: New Rules for a Social Media World.” I don’t necessarily know if I’ll ever be “that girl,” but I do know that I’m a reliable source for connecting one person to another.

Being the go-to person, the one that sees, hears and knows all puts you in a position of industry power.

“Why? Because “that guy”… is valuable to everyone” (Shankman, 2010).

How do we become valuable? There is no secret, just listen and interact with people; basic customer service. In Fashion PR, our purpose is to help, build and construct a brand’s image so being the initial contact from every marketing angle is important, including jewelry, beauty and lifestyle. You want to be “that guy” for your brand because more connections = increase in profits.

Everything is connected one way or another.

As a college student, I feel that this will be the highlight of our careers to know if we’re fit for PR. From the way we interact with people daily to our responses given on social media, to the ‘thank you’ notes that aren’t sent after interviews, we are noticed by our customer service.

People want to know if we’re listening, being active and giving them what they want. It’s going to get more intense from here, so it’s up to us to decide whether or not we will be “that guy.”

Photo Credit: Blog.Trashness

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Reputation: Who Are You?

How do I want people to see me? How is my brand represented on social media? Am I achieving my brand’s goals? These are all questions that I’ve actually been asking myself this week. When I initially started my blog/brand, I wanted it to be solely based on Fashion PR. Now, it includes the entire fashion lifestyle and PR culture, which is what I actually want my brand to be seen as.

My brand is positive and I want others to see this. I promote myself and my brand on my personal social media accounts, as I see the need to be transparent with my follow base. My social platforms are expressive, yet reserved. I don’t say everything that I want to say out loud, online. I like for people to see me as a positive, influential, fun and educated being. I am honest and open with my readers, and I want them to know this.  All of which, I hope will be useful in my career. When I’m posting personal things on my personal social platforms, I want my future boss and readers to know that I am a regular person and have everyday problems just like them. I share news and blog updates, as well as encouraging posts on all of my platforms. I’d like to think that I am consistent and will hope to inspire others with my blog.

I’d like to think that people trust me and trust what I have to say when I am posting, especially when researching my brand. When using Google, I am learning how to appropriately use Search Engine Optimization (SEO), as this will help others when they’re researching ‘Angel’. At the moment, when typing Angel Harmon into Google, Angie Harmon shows instead. I learned that to narrow the results, using “angel harmon” + “georgia southern” will show all of my information. You can find my LinkedIn, Facebook and Twitter profile information on the first page. There’s even an article on a local boutique’s website where my name is mentioned as a stylist for Jemelleh Coes, 2014 Georgia Teacher of the Year, where I helped prepare her wardrobe for a trip she took to meet the President. Awesome, right?

Overall, I found that my brand is an extension of myself and there is so much more to learn. At this moment, I know that in order to increase my blog/brand reader traffic, I will have to expand further and network with more fashion and PR professionals. This will definitely help increase my social presence and boost my brand. Double win!

Photo source: maxresdefault

Why am I studying Public Relations?

Welp! This would make this the third time that I have typed this post; hopefully, this will not get deleted once again!

So, I am choosing to study public relations because I feel that it is an interesting topic. It seems fun and is always ever-changing. After volunteering with the PR team for Miami Fashion Week, I felt inspired to pursue public relations. I have been in love with it since! Although I am a fashion major, Fashion PR is my ultimate goal at the moment. Everything about it gives me life! I admire the women in the field, and have every intention on working as hard to be as successful. I can honestly say that being involved on campus, whether a fashion event or not, I have always chose the public relations task (although that isn’t what we were calling it.); I still had my hands in some type of PR.

I now have two internships, both geared towards PR, so I’m hoping that with all that I will be learning I will be successful in the field..no matter what company I choose to be with. Overall, I strongly feel that the best is yet to come with this career goal. Maybe this is for or maybe it isn’t…but at the moment, I know that Fashion PR is where I want to be. I get daily inspiration from Crosby Noricks of PR Couture; the website is EVERYTHING! I have learned so much more about fashion public relations reading her website, along with the principles that I have gained here at GSU. I feel that everyone interested in PR, in general, can gain new insight to the business.

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