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Cast Yourself

Fashion is already a competitive industry, so you can imagine how intense breaking into public relations can be. Believe it or not, I really didn’t know what I wanted to do until last year. Heck! I didn’t even know what PR was, let alone where to even start.

I’ve always had a knack for wanting to connect people or being in the midst of networking. I found that PR was broad enough in any industry. Yet, I do regret not having more strategy when it came to my post-graduation plans. Things were still up in the air…all over the place! Still is! Trust, I have a plan though which I may share in a more personal post.

For now, here are a few things I would recommend you do as early as sophomore year:

Intern

It may not be the best experience for some, but it is fun and amazingly interesting to see how much you grow within a few months. You DO NOT learn everything sitting in a classroom. You learn how to deal with people, attitudes and all of the essentials to this so called fast-paced industry. More importantly, you learn more about yourself.

Even if you don’t specifically intern in the fashion industry, you are still learning basic skills that you can apply to any job.

Create a Portfolio

As I said, you don’t learn everything in a classroom. In the beginning, it can be hard and nerve-wracking to learn how to pitch to media, or to businesses for sponsorships. Take those PR tasks and assignments serious; they’re exactly what will help you transition into entry-level positions.

Writing skills will be the most impressive to potential employers.

Network! Network! Network!

I really cannot stress this enough. You never know who you’ll meet, better yet…where your next job will come from. There are all types of job fairs, networking events and socials held during the semester. What about ‘networking’ cards? An interesting twist to business cards; utilize these cards to reach out to people you admire. Invite them to lunch or a Starbucks coffee break.

As a general rule of thumb, NEVER stop meeting people.


Wondering when, where or how to start? Your college community! Are you a part of any school clubs or volunteer for any non-profit organizations? How’s your social life? Try speaking with local bar owners or managers that host weekly events. These small-scale projects really help you learn the ins and outs of the PR world.

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Fraternizing Beyond Casual-Office Relationships

Let’s be honest, are you really into him/her? Most companies have policies that will not allow office relationships happen, yet some do not. Either way, this is never a good idea. Relationships do happen, especially when you see the same people day in and day out.

Have you seen House? What about Drop Dead Diva? Bonds sprout and friendships strengthen…relationships happen!

However, before your relationship goes to another level, make sure that this love quarrel won’t cost you a job, better yet…a career! Not to say that this has happened to me (laughs out loud), but I know someone who has found his way around the office, more than once! Did it turn out well? I’m sure not, but I want to look out for you guys and give warning.


Choose the Right Person

Not to make this a power thing, but try to avoid someone in a higher rank. First comes attachment, then favoritism, then office gossip — a drama web! Be sure to avoid married individuals…watch for those ring tans, people!

Know Company Policy

Read the fine print! Some companies have strict rules about office relationships, and you should respect those boundaries. Understand the consequences that follow! Don’t let your wandering imagination cause trouble for you!

There Will Not Be a Fairytale Ending

Most of the time…anyway. If things don’t work out, can you imagine how badly you’ll be hurt when your feelings become deeply involved? Having to see this person every day…awkwaaaarrrrrd! What if you two have to work together on a work project — your work performance may get the downfall.

We’re all grown, yes. But, don’t risk losing your job. Be professional.

Practicing Self-Love: My 10 Commandments

ahhh…endearment 🙂

self love
I am glad that you are reading this post. This isn’t by chance or you just so happened to “stumble” across this post. It was meant to be. Self-love is an individual journey that only YOU can pilot, but often we allow others to direct us consciously and/or unconsciously.

In 2013 I met my mentor, Marion Christopher Pugh, who inspired me to develop my own journey of self-love through his everyday life. He has created his own environment of tranquility, happiness, and support even in the most toxic areas and moments. If you ever have a conversation with Chris I am sure you have heard him say “love yourself.” These two words carried me since I have met him. Sounds completely cheesy, but that is where my true self-love journey began and I am still growing. This journey is a life-time mastery, but it is beautiful struggle that takes time…

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PR Becomes You

Coming into this PR business, it isn’t as bad as I expected…but it is time-consuming. I have been working on starting my own side business and have been learning more and more that I still need grooming. I’m not quite there yet.

After graduation, I expected to jump face first into my career as a publicist…ha! These days I spend many hours researching information, strategizing and absorbing as much information as possible. I receive numerous emails daily for new career and marketing tool updates and lay awake most nights thinking of new business opportunities.

It’s not too stressful, just not the average 9 to 5 experience. If people knew the amount of hard work, dedication and time that it takes to accomplish a task…we’ll probably get hand and feet massages each week! Yes! It is well deserved! 

There are a billion ways to start and grow a business, but if we aren’t clear on what we want, it’s easy to get off track. It’s also easy to become complacent in doing what we feel is ‘best.’ As I said before when starting my blog, I’m here to grow and learn just like the next PR superstar. So, as practice makes perfect…here are a few tips that we can all use to cultivate our careers:

Be clear on your purpose.

What is your WHY? What is it that you really want with your career and your business? Think about clients you’d love to work with, connections you’re willing to make, or projects that interest you. Envision your values and set your principles into steps that you take daily.

Keep track of everything.

We all have ‘lightbulb’ moments, where we get an idea or thought and the next moment its gone. Keeping up with everyday thoughts can get overwhelming, trying to remember important messages or people you meet daily. Being able to put your thoughts on paper or an app, allows you to clear the busy circulation and places your focus on things that actually matter. It works…TRUST ME…I am the NOTE QUEEN!

Develop a daily reading and writing habit. 

The consumed material will help you develop and influence how you communicate with others. Find great reads that share insight on ‘what to do’ and how ‘not’ to fail. Learning from others’ mistakes will save you time and trouble in the future.

Create a consistent routine. 

Ever heard the saying, “Choose a job you love, and you will never have to work a day in your life.” I believe it to be true. Do you have ‘to-do’ lists? What about career projections? My aunt told me about her ‘vision board’ that she uses to place images and quotes, providing daily inspiration. You should try it.

This may be the beginning, but I hope you’re just as excited as I am! One day at a time. One step away from our goal.

7 Ways to ‘PR On-The-Go’

There are many ways to be efficient on-the-go, especially when there’s no paper or pen involved. We stay connected to our gadgets (eyes glued to the screen), that we can’t even remember to keep a small writing tablet in our bags for emergencies. I don’t know about you, but it’s something about pen and paper that gives me empowerment! I’m old-fashioned in this ‘modern-tech saavy’ world! 

Since some of you have become ‘one’ with your cell phone, tablet or laptop…you may as well take advantage of the paperless-apps that help you transition your headaches into effortless tasks. Here are some quick ways to prioritize and be productive when:

Brainstorming: 

  • Coggle

Taking Notes and Printing Articles:

  • Evernote

Printing and Scanning Contracts:

  • Adobe eSign Manager
  • HelloSign

Writing Lists:

  • Any.do
  • Wunderlist
  • Todoist

Share your productivity secrets…I’d love to hear how you’re efficient! All of these apps are free in Googleplay. I hope these help you, as they are helping me 🙂  Good Luck!

Maximize Your Spring Haul

While ‘shopping haul’ posts have become more popular, I want you guys to get the best ‘bang for your buck!’ Affordable shopping doesn’t have to be a complete waste, especially if try simple tips.


Investments:

Handbags. Be sure that it has structure and tolerance to last a few years. Make sure that the rubber lining on the straps doesn’t rub off, or the surface of the bag doesn’t easily discolor.

Flats. You want to purchase shoes with rubber soles because they last longer and are super comfortable.

Chains. They are ever evolving and you’re able to create your own signature looks with knots, draping and layering for necklaces and belts. Can be worn on your ankles and wrists, or interlooped between your fingers.

Cotton tops. They are inexpensive and thinner for the upcoming summer weather, and an ultimate ‘go-to’ for a ‘jeans and blazer’ look.

Vintage shoe clips. Perfect addition to any pump or flat; gives a rich, jewel tone.

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Remember:

[ 1 ] Because the carpet in department stores provide a little comfort, be sure to walk on hard surfaces when trying on shoes.

[ 2 ] Wear Spanx or convertible undergarments when prepared to try on clothes. You may find a greater fit for that jumper or halter dress you’ve been gawking for weeks.

[ 3 ] When shopping online, check for shipping rates. Those $35 pumps are no longer attractive with the total plus shipping.

[ 4 ] Follow, tweet and connect with your favorite brands on social media. Coupon codes, insider specials and discount offers are always up for grabs.

[ 5 ] A quick way to luxe your look is to purchase similar color palettes and prints, like darkwash denim and navy blue.

Do you have any helpful tips? Please share!

Photo sources:inonit.in, HSN, gloimg.trendsgal, fashions-cloud

Public Relation Talks

As a public relations enthusiast, I do think about how social media has changed the PR world and is still creating new avenues in the way we see things. I can’t say that the changes are either good or bad, but social media has paved the way for many professionals. It is used as the ‘go-to’ tool to further market clients, products and ideas. On the other hand, I have seen social media destroy a company’s images after a spiraling controversy.

Social media is so widespread, yet diverse that anyone with a social media account feel that they can take on [PR] responsibilities without a background in public relations. In a sense, it is what it is. There are people without proper training or knowledge to do many things, yet they continue to do so. For those who do not know how to effectively use, monitor, track and distribute information, or do not know creative crisis management are those who begin to fail at their jobs.

So much for trying to be something you’re clearly not qualified to do. I guess I do get offended.

Though, I feel that the same argument applies to people without degrees or those that drop out of high school; they find great success and fortune. It happens!

People or companies that employ social media, but do not have a qualified publicist can sometimes hurt, more than help a brand. Yes, networking and interacting is easy, but that’s not all ‘PRofressionals’ do. At the end of the day, there are books and resources, like ‘PR for Dummies’ and plenty of ‘how-to’ articles with tips on how to effectively use social media. If employed efficiently, these techniques will help brands flourish.

If that doesn’t work, remember money is always there to grow a brand 🙂

Photo source: onlinepr-blog.com