College

Cast Yourself

Fashion is already a competitive industry, so you can imagine how intense breaking into public relations can be. Believe it or not, I really didn’t know what I wanted to do until last year. Heck! I didn’t even know what PR was, let alone where to even start.

I’ve always had a knack for wanting to connect people or being in the midst of networking. I found that PR was broad enough in any industry. Yet, I do regret not having more strategy when it came to my post-graduation plans. Things were still up in the air…all over the place! Still is! Trust, I have a plan though which I may share in a more personal post.

For now, here are a few things I would recommend you do as early as sophomore year:

Intern

It may not be the best experience for some, but it is fun and amazingly interesting to see how much you grow within a few months. You DO NOT learn everything sitting in a classroom. You learn how to deal with people, attitudes and all of the essentials to this so called fast-paced industry. More importantly, you learn more about yourself.

Even if you don’t specifically intern in the fashion industry, you are still learning basic skills that you can apply to any job.

Create a Portfolio

As I said, you don’t learn everything in a classroom. In the beginning, it can be hard and nerve-wracking to learn how to pitch to media, or to businesses for sponsorships. Take those PR tasks and assignments serious; they’re exactly what will help you transition into entry-level positions.

Writing skills will be the most impressive to potential employers.

Network! Network! Network!

I really cannot stress this enough. You never know who you’ll meet, better yet…where your next job will come from. There are all types of job fairs, networking events and socials held during the semester. What about ‘networking’ cards? An interesting twist to business cards; utilize these cards to reach out to people you admire. Invite them to lunch or a Starbucks coffee break.

As a general rule of thumb, NEVER stop meeting people.


Wondering when, where or how to start? Your college community! Are you a part of any school clubs or volunteer for any non-profit organizations? How’s your social life? Try speaking with local bar owners or managers that host weekly events. These small-scale projects really help you learn the ins and outs of the PR world.

Via Social Media

“Social media works when there are active participants.” – Dr. Michelle Groover 🙂

I’d like to think that social media exists only because people are active and constantly looking to connect or engage with the world around them. Ten years ago, we could get by without social media or the internet, but not today. It’s almost impossible to be without connection via some type of social circle, app or site. We’ve become crippled to clutching our phones in our hands at all times, that it’s become second nature. People literally experience ‘FOMO’ (fear of missing out) when away from their phones, tablets or computers for more than two hours!

It’s true, social media can affect us both positively and negatively if we’re not ‘connected.’ Being active via social media can affect the mental health, academic status of students or the overall well-being of an individual (Flad, 2010). On the other hand, social media can enhance a person’s communication and technology skills, team-work ethic and networking efforts for career growth. So, the positives and negatives find balance (depending on the individual).

My social media involvement is considerably high, but I accomplish so many tasks because of it. I have gained jobs, professional connections and social friends in parts of the world that I’ve never to explore. Social media has also been my main source to contact and connect with my family; those that do not live in Georgia. I’ve even met new family members through Facebook!

Looking at the photo, I’d consider myself a producer of features and works via social media; definitely beneficial. In my five years (Yes, FIVE!) of college education, I’ve learned to use many different publishing softwares and social mediums that it has positively contributed to my growth as a Fashion PR enthusiast. Social media connections are working for me, what about you?

social-media-participation

What do you consider yourself? A producer of features, a commentator of work, a gatherer of great reads, a joiner of social connections, or an observer of everything and everyone? 

Take those Psycho-Selfies, Y’all!

Duck Lips on Mona!

Duck Lips on Mona!

After reading, Selfies Linked to Psychopathic Traits, I am just not sure how I feel. I mean, you can’t really knock results that are tried and true. But, still these can also be minor traits. I took the test, and I find that I am mildly psycho. The questions that are asked are based definitely on risks, similar to this: ‘Would you consider one’s feelings when climbing to the top of your career?’ You know, something like that. Of course I would but, at the end of the day, I’m thinking about me and my success. So does this make me a psychopath for thinking this way? I guess it’s all about perspective. Maybe someone else will yield greater results for being a psycho (we’ll get a kick out of that)!

Do you agree or disagree with the article when they state “men who take a lot of selfies were more likely to display traits linked to narcissism.” Do you think women could also be seen as having narcissistic tendencies with the selfies they take? Defend your opinion.

I do agree with the narcissism, “the feeling of superiority concerning oneself and one’s appearance; tempered with deep insecurity, and self-objectification — meaning the tendency to value oneself based solely or preponderantly on one’s outward appearance.” I believe that many people have insecurities, it is the title ‘narcissist’ that makes it sound worst than what it is. There is nothing wrong with someone taking selfies, to portray the persona that person wants everyone to see.

Some people take photos to make themselves feel better, or to boost their confidence. This could be the way most people think when taking selfies. I admit, I do take selfies, but it has been a long while! One, my camera on my phone sucks! Two, I have to be in the mood! I don’t see any problem with taking selfies, especially when I’m ‘feeling myself’ (feeling good, feeling great)! *Laughs!

Most of the time, I do enjoy taking selfies with other people. But, sometimes it depends because I like to hold the camera, so that I can get my good side. If someone else is holding the phone, you may see half your face. For the most part, my girls and I take selfies when we’re out having fun. We like to have memories to hold on to, especially when you know that life after college will change the pace of your friendship.

I feel it is okay for people to take selfies, but if you’re like that constant ‘selfie-taker’ that blows my Facebook timeline into the water, then NO! It is NOT okay! I worked with a girl who took more selfies than she actually worked. What’s funny, is that people look completely different in their selfies than in person, most of the time. I guess that is the advantage of having edit options; that perfect blur in the corner of the picture or even that filter to cover the pimple on your cheek. *Laughs, again!