Blogging

Procrastination Is Over…

OMG! So I know I stated a while back that I would stop procrastinating and begin blogging consistently as I first began. I love and enjoy researching, learning new things and getting to share those things with you all. I love the support that I’ve had and gained since my blog first launched. I appreciate the feedback and interaction that you all have given as well. If not for my audience, I wouldn’t have a blog…really. Yes so little, but I never thought that I’d get this many followers and that’s something for me to be proud of. I realize in order to keep my followers and to keep the support…I should probably continue blogging!

My blog initially started as a class project, then led to a passion for me. Then I slowly began to get sidetracked with other things and forgot that I even had a blog. Life happened! But anyhow, I said all of that to say that I will continue to grow with you all through my blog. And I ask that you continue to support me and my efforts on TipToeAround.com 🙂

Advertisements

Pet Peeves + Social Media

“Since social media has become a large part of nearly everyone’s lives, there are some who still do not understand how to use it without annoying others. With regard to social media/social networking there are things which annoy us.”

There are more than a few things that many people still do not understand about social media, or how to properly use it. I don’t keep a compiled list of things that annoy me, but I do watch…and stalk for future slip-ups.

“You know what really grinds my gears?”

  1. Pixelated Photography – This isn’t the 90s, cameras have been updated for over a decade. With the exception of using older photos that can’t be found anywhere else, pick another picture!
  1. Sharing and/or commenting on subjective issues that you don’t fully understand/comprehend – This bugs me! I get easily annoyed when people comment on a photo, not fully aware of the ‘point’ and take it completely out of context.

Take a look at the ‘#WhiteGirlsRock’ trend. This has been a controversy for over two years now, every time ‘BlackGirlsRock!’ debuts on BET (Black Entertainment Television). Well this year, the issue worsened. Read the articles!

  1. Using TOO MANY ##### – Yes, this happens! It is okay to share a few, maybe even five…but 20 for one picture? C’mon Insta-bloggers! I know SEO (Search Engine Optimization) is your friend, but there isn’t anything wrong with using a handful of favorites for your particular brand.

This is why I constantly use the same six keywords in rotation, or include them as feature titles.

I have been guilty of doing these things myself, and this is why I’m sharing. I used to be that person using horrible images that aren’t larger than a Post-It sticker, or even used too many hashtags for my posts. Until I began taking my PR classes and learning more about SEO, I had been a social fail. Understanding how to customize post features with keywords and clear images will save you time and energy.

KEEP IT SIMPLE, PEEVLES!

Reputation: Who Are You?

How do I want people to see me? How is my brand represented on social media? Am I achieving my brand’s goals? These are all questions that I’ve actually been asking myself this week. When I initially started my blog/brand, I wanted it to be solely based on Fashion PR. Now, it includes the entire fashion lifestyle and PR culture, which is what I actually want my brand to be seen as.

My brand is positive and I want others to see this. I promote myself and my brand on my personal social media accounts, as I see the need to be transparent with my follow base. My social platforms are expressive, yet reserved. I don’t say everything that I want to say out loud, online. I like for people to see me as a positive, influential, fun and educated being. I am honest and open with my readers, and I want them to know this.  All of which, I hope will be useful in my career. When I’m posting personal things on my personal social platforms, I want my future boss and readers to know that I am a regular person and have everyday problems just like them. I share news and blog updates, as well as encouraging posts on all of my platforms. I’d like to think that I am consistent and will hope to inspire others with my blog.

I’d like to think that people trust me and trust what I have to say when I am posting, especially when researching my brand. When using Google, I am learning how to appropriately use Search Engine Optimization (SEO), as this will help others when they’re researching ‘Angel’. At the moment, when typing Angel Harmon into Google, Angie Harmon shows instead. I learned that to narrow the results, using “angel harmon” + “georgia southern” will show all of my information. You can find my LinkedIn, Facebook and Twitter profile information on the first page. There’s even an article on a local boutique’s website where my name is mentioned as a stylist for Jemelleh Coes, 2014 Georgia Teacher of the Year, where I helped prepare her wardrobe for a trip she took to meet the President. Awesome, right?

Overall, I found that my brand is an extension of myself and there is so much more to learn. At this moment, I know that in order to increase my blog/brand reader traffic, I will have to expand further and network with more fashion and PR professionals. This will definitely help increase my social presence and boost my brand. Double win!

Photo source: maxresdefault

5 Skills

As I’ve said before, I am not a PR guru. I am just a student trying to get my foot in the door like every other student looking to be successful. In doing research, I composed a list of skills that I’m learning and figured will help many PR enthusiasts. Many students, like myself, become intimidated when reading job descriptions or feel that we aren’t good enough because we don’t possess certain skills.

Well, I’m here to help you through it all and will continue to do so throughout my career.


These five skills will help set us apart and give us superiority during internships:

1. Graphic Design

Many PR firms utilize design programs to create fliers, pitches and press clippings, which are tasks most interns will handle. Basic knowledge of Adobe Creative Suite will help tremendously, especially for Photoshop, InDesign and Illustrator.

2. Research 

I feel that this skill essential to any job. We research every day for product reviews and online shopping, right? This is the most natural. I read that PR agencies are in awe of interns that can find and organize media/industry contact information that isn’t readily available on the internet or in phone books.

Cision and Fashion Monitor are two sites (with associated costs) I found can help you get started. A useful tip that I learned as well is to compile editors, stylists, journalists, designers, etc. (that you admire) in an excel spreadsheet with notes. This helps you create your own media lists over-time.

3. Photography

As we see on social media, photography is making a huge impact in every area of our lives. I suggest playing with different photo apps and utilizing Instagram (ensuring tags are used efficiently). I’m sure PR agencies are not expecting to hire expert interns, but possessing an eye for photography is a plus.

4. Communication

Public relations requires effective communication skills. Being able to communicate strengths and weaknesses, by this I mean be honest about your skills and what you can offer because employers are depending on these talents you ‘speak’ of. Also, proving that you’re interested in expanding and developing your growth helps agencies better understand you.

5. Blogging

Of course! I read interviews all the time where agency owners state that they admire dedicated bloggers. This shows that you have writing aesthetic and proves a basic understanding for generating content. When sending a resume, include your blog URL and make sure its current with eye-grabbing posts. Most importantly, be sure to proofread before posting!


I hope this helps you all, as it is helping me. Please share and comment any questions or tips you have that will benefit the student PR community!

Photo source: Google

Get On The Radar

A few weeks ago, Hal Thomas of Noble Mouse spoke to my PR class and offered some great humor advice for surviving agency life. I liked him so much that I felt a need to get some one-on-one inspiration for excelling after graduation! I just thought I’d share:

BLOGGING: Have fun with it.
  1. Write about things in your industry that get you excited or piss you off; point out that something is a good or bad example because_______
  2. Try to write at least once or twice a week

Every blog post doesn’t need to be long-winded or contain a brilliant insight.

RELATIONSHIPS: Start following people on Twitter who work for places where you’d like to work or who do the kind of work you’d like to do. What you’re trying to do is develop a relationship with them over time.
And don’t just follow them, actually comment on the things they say. (In other words, be an actual person.)
RESUMES: Show your best experiences.
Honestly if you’re networking online and offline, your best job opportunities are not going to happen because you emailed someone your resume.
PORTFOLIOS: Sound excited when you’re talking about them!
Most folks I know say go with your 6–8 best pieces of work and be prepared to talk about why you chose those pieces for your portfolio, what interested you most about the projects, challenges you faced and how you overcame them…
SKILLS: The best people to work with are always the most curious, the ones who aren’t afraid to learn something new.

That, for me, is one of the most valuable things anyone can bring to a team.


You can follow Hal on Twitter at @HalThomas, for more inspiration and tips! Also, if you’d like to trade your study/work break for innocent humor, here are some great blogs to follow:

AdVerve
Brand Flakes for Breakfast

Source: JJC

No One Says What They’re Really Thinking

Are PR practitioners and the media getting along?

Image


PR practitioners and members of the media have roles that compliment each other. Both sides of these relationships have common goals of creating stories, or developing features, that keeps readers, listeners and viewers informed. The media is known to some as the central vehicle for the PR industry’s messages; and PR practitioners want to place their stories in the news or other media publications. The media have become more dependent on PR to supply content for column space. PR can control access to information that media wants, which give them much leverage in negotiations with media, as they can refuse information. PR could lose one of its main avenues for communication with the public without media. Both have many opportunities for tension in the relationships between them, which lead to many ups and downs.

For example: “…when Armstrong Williams, billed as a conservative commentator, reportedly accepted $240,000 from the U.S. Department of Education to promote the No Child Left Behind Act (NCLB) on his syndicated television show. Public relations firm Ketchum, a unit of Omnicom Group, brokered the deal. The incident raised a number of questions, including whether it’s appropriate for the government to use tax dollars to promote policy in the media, whether Williams should have disclosed the relationship to his audience, and whether Ketchum crossed the line.”

This brought about much controversy tension between practitioners and media. There should be open, positive communication between the two. Relationships between PR and media professionals are built on mutual respect, so that both groups are able to reach the public with good stories and information people can use to improve their lives. Not everything will be all peachy-keen.

Media professionals sometimes resent PR practitioners who pitch boring, non-newsworthy or off-topic ideas. PR professionals sometimes resent media for writing stories in unwanted directions or not responding to their pitches at all. Public relations practitioners want to see the most flattering media stories about their clients. They learn what producers, journalists, columnists and popular bloggers want in terms of news and topics, and the exact ways these people need news pitched to them.

The media is always in need of constant streams of compelling content to fill airtime and print space. They are looking for experts and guests daily. As a practitioner, you have to keep up on breaking news and trending topics that a client’s product, company or expertise could somehow tie into so as to expand that client’s business and reputation through media coverage.

There are some services such as Help A Reporter Out and PR Newswire that serve as matchmakers between media and PR professionals. They help in delivering media professionals’ needs regarding stories, deadlines and interviewees wanted for PR practitioners who can determine if their clients fit.

At the end of the day, both professionals should learn to keep it simple, clean, straight to the point, and fun! It does matter!