awareness

Cast Yourself

Fashion is already a competitive industry, so you can imagine how intense breaking into public relations can be. Believe it or not, I really didn’t know what I wanted to do until last year. Heck! I didn’t even know what PR was, let alone where to even start.

I’ve always had a knack for wanting to connect people or being in the midst of networking. I found that PR was broad enough in any industry. Yet, I do regret not having more strategy when it came to my post-graduation plans. Things were still up in the air…all over the place! Still is! Trust, I have a plan though which I may share in a more personal post.

For now, here are a few things I would recommend you do as early as sophomore year:

Intern

It may not be the best experience for some, but it is fun and amazingly interesting to see how much you grow within a few months. You DO NOT learn everything sitting in a classroom. You learn how to deal with people, attitudes and all of the essentials to this so called fast-paced industry. More importantly, you learn more about yourself.

Even if you don’t specifically intern in the fashion industry, you are still learning basic skills that you can apply to any job.

Create a Portfolio

As I said, you don’t learn everything in a classroom. In the beginning, it can be hard and nerve-wracking to learn how to pitch to media, or to businesses for sponsorships. Take those PR tasks and assignments serious; they’re exactly what will help you transition into entry-level positions.

Writing skills will be the most impressive to potential employers.

Network! Network! Network!

I really cannot stress this enough. You never know who you’ll meet, better yet…where your next job will come from. There are all types of job fairs, networking events and socials held during the semester. What about ‘networking’ cards? An interesting twist to business cards; utilize these cards to reach out to people you admire. Invite them to lunch or a Starbucks coffee break.

As a general rule of thumb, NEVER stop meeting people.


Wondering when, where or how to start? Your college community! Are you a part of any school clubs or volunteer for any non-profit organizations? How’s your social life? Try speaking with local bar owners or managers that host weekly events. These small-scale projects really help you learn the ins and outs of the PR world.

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Practicing Self-Love: My 10 Commandments

ahhh…endearment 🙂

self love
I am glad that you are reading this post. This isn’t by chance or you just so happened to “stumble” across this post. It was meant to be. Self-love is an individual journey that only YOU can pilot, but often we allow others to direct us consciously and/or unconsciously.

In 2013 I met my mentor, Marion Christopher Pugh, who inspired me to develop my own journey of self-love through his everyday life. He has created his own environment of tranquility, happiness, and support even in the most toxic areas and moments. If you ever have a conversation with Chris I am sure you have heard him say “love yourself.” These two words carried me since I have met him. Sounds completely cheesy, but that is where my true self-love journey began and I am still growing. This journey is a life-time mastery, but it is beautiful struggle that takes time…

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Body-Positive Campaign + Empowering Women

via HuffPost

This is what a bikini body looks like. #DropTheTowel

A new campaign is reminding women to show off their beautiful beach bodies and #DropTheTowel.

Created by Wear Your Voice Magazine, the #DropTheTowel campaign features women of all shapes, sizes and color to remind women that every body is beautiful and should never be hidden.

I feel that this is an amazing ad campaign, and I am ready to see more ladies sharing their confidence! Let’s all be summer-fab like these beautiful ladies and #DropTheTowel!

Get the full story.

Photo Source: HuffPost

7 Ways to ‘PR On-The-Go’

There are many ways to be efficient on-the-go, especially when there’s no paper or pen involved. We stay connected to our gadgets (eyes glued to the screen), that we can’t even remember to keep a small writing tablet in our bags for emergencies. I don’t know about you, but it’s something about pen and paper that gives me empowerment! I’m old-fashioned in this ‘modern-tech saavy’ world! 

Since some of you have become ‘one’ with your cell phone, tablet or laptop…you may as well take advantage of the paperless-apps that help you transition your headaches into effortless tasks. Here are some quick ways to prioritize and be productive when:

Brainstorming: 

  • Coggle

Taking Notes and Printing Articles:

  • Evernote

Printing and Scanning Contracts:

  • Adobe eSign Manager
  • HelloSign

Writing Lists:

  • Any.do
  • Wunderlist
  • Todoist

Share your productivity secrets…I’d love to hear how you’re efficient! All of these apps are free in Googleplay. I hope these help you, as they are helping me 🙂  Good Luck!

PR is a Journey

 I begin to panic because I start telling myself, ‘You’ve never done this.’

There are many nights when lay awake thinking about my next move, or how my future logo will look and new people to add to my ‘red book.’ Yes, my red book…because it’s hot and full of powerful connections!  I toss and turn because I’m thinking of new ventures and diversions that could sky-rocket my PR career. I do admit, I get ahead of myself at times. But, I often have to remind myself that my skillset and brand will need some time to grow.

At the moment, I’m interning with a publicist from Atlanta. Although it requires a lot (A LOT!) of research, I enjoy the work. She gives me weekly assignments and sometimes, I begin to panic because I start telling myself, ‘You’ve never done this, and I sure don’t want to tell her that!’ So, I do the tasks and like Tim Gunn says, I ‘make it work.’ I learn so much along the way that I realize, I wouldn’t have been able to start my own brand without this knowledge and practice. I realized that much grooming has to be made before I can jumpstart ANYTHING!

Ah! Patience is truly a virtue. I realized that you need much of it working in PR. I cannot tell you how many days I’ve wasted alone on RESEARCH! Trying to find the right person of contact, the perfect event or fundraiser for our clients, in a particular area…ugh! My head hurts at times. There has been miscommunication errors, email mishaps, and plenty of unanswered phone calls. Maybe there was something I did, said, didn’t do…who knows! My mentor has had to correct me on plenty, but yet, I love it 🙂 I’ve made things happen; a movie premier, event appearances, store openings…all because of me! That’s an accomplishment!

Yet, my journey isn’t over. I still have so much to learn. I hope you’re able to follow along with me through my ups and downs 🙂

This post was random, but thanks for listening.

PR 101: That Guy

In Fashion PR, well public relations in general, you study, learn and prepare for the industry and later become your own boss (if entrepreneurship is your thing). You want to be the person that everyone knows, admires and make connections possible.

Simply put, “you want to be that guy,” stated by Peter Shankman, founder of Help A Reporter Out (HARO), in his book “Customer Service: New Rules for a Social Media World.” I don’t necessarily know if I’ll ever be “that girl,” but I do know that I’m a reliable source for connecting one person to another.

Being the go-to person, the one that sees, hears and knows all puts you in a position of industry power.

“Why? Because “that guy”… is valuable to everyone” (Shankman, 2010).

How do we become valuable? There is no secret, just listen and interact with people; basic customer service. In Fashion PR, our purpose is to help, build and construct a brand’s image so being the initial contact from every marketing angle is important, including jewelry, beauty and lifestyle. You want to be “that guy” for your brand because more connections = increase in profits.

Everything is connected one way or another.

As a college student, I feel that this will be the highlight of our careers to know if we’re fit for PR. From the way we interact with people daily to our responses given on social media, to the ‘thank you’ notes that aren’t sent after interviews, we are noticed by our customer service.

People want to know if we’re listening, being active and giving them what they want. It’s going to get more intense from here, so it’s up to us to decide whether or not we will be “that guy.”

Photo Credit: Blog.Trashness

Celebrate Earth Day: 3 Ways To Fashion Detox

This spring, let’s be game changers and try something new…reduce our footprint in style. This simply means that we’ll be helping to curve fashion’s environmental impact. When we spend less, choose non-toxic products and re-purpose our clothing, we are making a huge impact on our planet! So, listen up and take notes!

[ 1. ] Make investment purchases on pieces that will last a few years. Try to avoid impulse shopping, it isn’t good for your wallet anyway.

[ 2. ] Take your friend’s throw-aways and repurpose it. Also, try your local Goodwill; seconds are never bad, especially if you’ve struck gold with a classic bargain.

[ 3. ] Save yourself money by handwashing your garments and/or air-drying. You will take better care of them this way, and don’t have to worry about the dryer putting a hole in your good shirt.

How do you fashion detox? Have you made an impact today?

Photo Credit: english.alarabiya.net