PR 101: That Guy

In Fashion PR, well public relations in general, you study, learn and prepare for the industry and later become your own boss (if entrepreneurship is your thing). You want to be the person that everyone knows, admires and make connections possible.

Simply put, “you want to be that guy,” stated by Peter Shankman, founder of Help A Reporter Out (HARO), in his book “Customer Service: New Rules for a Social Media World.” I don’t necessarily know if I’ll ever be “that girl,” but I do know that I’m a reliable source for connecting one person to another.

Being the go-to person, the one that sees, hears and knows all puts you in a position of industry power.

“Why? Because “that guy”… is valuable to everyone” (Shankman, 2010).

How do we become valuable? There is no secret, just listen and interact with people; basic customer service. In Fashion PR, our purpose is to help, build and construct a brand’s image so being the initial contact from every marketing angle is important, including jewelry, beauty and lifestyle. You want to be “that guy” for your brand because more connections = increase in profits.

Everything is connected one way or another.

As a college student, I feel that this will be the highlight of our careers to know if we’re fit for PR. From the way we interact with people daily to our responses given on social media, to the ‘thank you’ notes that aren’t sent after interviews, we are noticed by our customer service.

People want to know if we’re listening, being active and giving them what they want. It’s going to get more intense from here, so it’s up to us to decide whether or not we will be “that guy.”

Photo Credit: Blog.Trashness

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