It seems to be agreed on that women are the target audience for the social media platform Pinterest. Do you agree or disagree?
I do agree that women are the target audience for Pinterest, but I am not sure if it began that way. There are many men using Pinterest. Most of these men pin things pertaining to architecture, food, manly funny things and men’s fashion. There are also men who use Pinterest for inspiration geared toward their career and hobbies.
Reading the article, Does Pinterest Really Need More Men?, it stated that ‘recruiting more male users would indeed increase the [Pinterest] scale and eventual revenues. More is better!’
First of all, are we really saying that 3.42 billion women — representing half the human race, including 160 million people or 50.8% of the U.S. population — aren’t a large enough target market to support a social media site through advertising?
More practical question: is it even possible for Pinterest to substantially increase its male user base? Here there are two somewhat related issues — men’s perceptions of the site, and fundamental differences in how the genders spend their time on aspirational media.
I would agree that a male’s perception of the site would be the biggest block to getting the male user base increased. When I think of Pinterest, I think of girly things and cute hobbies to take on. I would think that a guy would see this the same. But, I also see why Pinterest is seeking to gain more male users. At the end of the day, everyone wants to gain a dollar. If this is Pinterest’s way of getting more income, I say let’s raise awareness, change Pinterest’s perception and recruit more men!
Do you have a Pinterest account? If so, how many boards do you have? What types of items do you pin most often?
I used to pin A LOT, but now I don’t see the interest anymore. All I would do is sit around, looking for photos and creative inspiration-hobby photos that I know I would never have time to do. It was fun, while it lasted…for about 3 days. I can honestly say that I just don’t see the point of pinning. I mean it’s just a photo blog. A photo blog about someone’s likes, dislikes, inspirations and hopeful dream vacations! Come ON!
I don’t want to knock Pinterest. By all means, I salute those who have the time for it.
There are “male versions” of Pinterest: Manteresting, Gentlemint, and Dudepins just to name a few. Do you have or know anyone who has an account with any of these websites (or similar sites)? If so, what is it about the site which drew you to it? Do you think any of your friends would be interested in having an account on one of these sites?
I do not know of anyone who uses these particular sites, and I don’t think any of my friends would have the time of day to keep up with all the pinning. I think it is a cute hobby for someone older, who has no time on his hands or even as a fun hobby. I guess. The Manteresting site looks just like the Gentlemint site, which I don’t think there is a need for both sites. They are both geared towards ‘everything that’s manly’ and there is no physical difference to me, besides the web addresses.