I admire the Dove Beauty Sketch series because it brings a sense of happiness and joy to me. This experiment not only allowed these people to feel better about themselves, but it also welcomed a sense of acceptance. The little things that we all find unattractive or bothersome about ourselves are the very things that someone else sees in a different light.
Self acceptance is one of the many issues that many people face today. Whether it is trying to find courage to be out-going, the ‘right’ social circle, or even the ‘ideal’ body type we all have our own inner issues that we deal with everyday. Dove’s point of the video was to show how many women are overly critical about their appearances, instead of being more tolerant of their true beauty.
The forensic sketch artist, Gil Zamora, was able to sketch the features of the women without meeting them beforehand, or looking at them during the session. First, he drew the women based on their own self-perception and then based on the opinions of a stranger. The stranger’s descriptions were more soothing, attractive, and similar to what the women actually looked like.
I really feel that this was definitely a step up for Dove’s Beauty Campaign. An article that I read stated that the video had more than 114 million YouTube views, a month after it was released, making it the most viral ad video of all time.
You can see more of the series on the Dove YouTube Channel.